After Bruno Mars 24k Magic album was released on November 18th, 2016. I couldn’t help but listen to the whole album, over and over again. To the point where the words in the songs were so vivid in my mind.
On March 1st, 2017 he released his That’s What I like video. The simplicity of the video made it that much more exciting to watch. After all the repeated times listening to the song I didn’t think of how I would see it visually. Until I saw the video… WOW… for being a growing videography buff, I really do appreciate all the work that goes into producing a video. There are so many creative ways to express a song and I think this version was amazing!
Here are some things I thought about:
- They probably shot the video, with the music slower so that Bruno could really articulate the moves he does.
- Being and ex-dancer, I can tell he has skills but some of those moves might not be possible at the speed he was going.
- I think this was smart and added a cool vibe to the movements
- As any modern girl who can explain how to get the best selfie would say…Lighting is everything!
- The lighting on the set is the only thing that is actively changing when they shot Bruno dancing.
- It gave off the mood, Bright = energetic , Darker = slower parts of the song, romantic
- Does he always wear silk? #goals
- Bold print = Good contrast
After the original fan girl excitement wore off, the nerdiness kicked it. I wondered what type of programs were used to create the video. And whatever they used I want to learn it!
I wonder how they planned the execution of this video. Did Bruno have to learn choreography? Or did he just freestyle and the editing was applied after? How Bruno was dancing in the video is usually how he dances when he performances. It was hard to tell, but I think that’s what makes him such a real artist!
This video made me realize how much I am enlightened by Video Editing. Last semester, I was inspired to learn different applications from the Adobe Creative Cloud Suite. After attending Adobe Max I told myself to learn one application at a time. Currently, I am still exploring Premiere Pro but am very excited to move on to Adobe After Effects. I can see how I some of these effects in the video would be possible in Premiere Pro, but I wonder if it is easier to replicate in After Effects?
It’s amazing how we think we only use one sense such as sound when we are listening to music. Even my boyfriend said the visuals In the video were exactly what he pictured when he heard the song before. I believe that Art can be anything and it takes a lot of thought, planning and creativity to be able to concoct a video as simple and dynamic as That’s What I like